Internet » Advertising & Marketing » Influencers in Europe | Trust in online customer reviews 2017

Trust in online customer reviews 2014-2017

Do you trust online customer reviews as much as personal recommendations?

The data shows consumers trust in online reviews compared to personal recommendations. During the October 2017 survey it was found that 25% of respondents trusted online reviews if they believed them to be authentic.

Yes, always 8 18 19
Yes, if I believe the reviews are authentic 22 31 27 25
Yes, for some types of businesses, no for others 34 22 19 20
Yes, if there are multiple customer reviews to read 26 19 20 20
No, I am often skeptical about online reviews 12 13
No, I don't trust reviews at all 17 20 4 3

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