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Leading website and in-app personalization benefits worldwide 2017

Leading benefits from website and in-app personalization according to marketing professionals worldwide as of March 2017

The data displays the leading benefits from website and in-app personalization according to marketing professionals worldwide as of March 2017. The survey results show that 63% of respondents saw increased conversion rates as the main benefit of website and in-app personalization, whereas 32% cited increased e-commerce revenues as the main benefit of this tactic.

Increased conversion rates	63
Improved customer experience	61
Increased visitor engagement	57
Improved brand perception	46
Increased customer lifetime value/loyalty	45
Increased lead generation customer acquisiton	42
Reduced churn/increased retention	33
Increased e-commerce revenues	32
Increased value of other marketing programs	25
Makes me look good!	17

Leading website and in-app personalization benefits worldwide 2017

StatInvestor