Leading U.S. brands on Instagram 2017, by user engagement

Leading brands in the United States on Instagram in 2017, based on user engagement (in million actions)

The data displays leading U.S. brands on Instagram in 2017, based on user engagement on the social platform. As of the measured period, National Geographic had the highest user engagement with 1.53 billion total actions. Second-ranked NBA accounted for 943 million Instagram actions.

National Geographic 1531.15
NBA 943.35
SportsCenter 883.24
Bleacher Report 873.14
NFL 719.96
ESPN 531.38
National Geographic Travel 423.71
WWE 412.62
Complex 373.84
HYPEBEAST 347.87