Financial Services » Banking » Fintech | Familiarity with Fintech in the U.S. 2016

Consumer awareness of Fintech in the United States 2016

Have you heard of so-called fintechs before?
Created with Highcharts 5.0.14636323231414I have never heard of it.I have heard of it, but don't really know what it is.I have heard of it, and have a clear idea of it.010203040506070

The data displays awareness of fintech among consumers in the U.S. in 2016. During the survey, 63% of the respondents said they had never heard of it.

I have never heard of it. 63
I have heard of it, but don't really know what it is. 23
I have heard of it, and have a clear idea of it. 14

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