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Consumer awareness of Fintech in the United States 2016

Have you heard of so-called fintechs before?

The data displays awareness of fintech among consumers in the U.S. in 2016. During the survey, 63% of the respondents said they had never heard of it.

I have never heard of it.	63
I have heard of it, but don't really know what it is.	23
I have heard of it, and have a clear idea of it.	14

Consumer awareness of Fintech in the United States 2016

StatInvestor