Financial Services » Banking » Fintech | Familiarity with Fintech in the U.S. 2016

Consumer awareness of Fintech in the United States 2016

Have you heard of so-called fintechs before?

The data displays awareness of fintech among consumers in the U.S. in 2016. During the survey, 63% of the respondents said they had never heard of it.

I have never heard of it. 63
I have heard of it, but don't really know what it is. 23
I have heard of it, and have a clear idea of it. 14