Financial Services » Banking » Fintech | Familiarity with alternative financial services in the U.S. 2016

Consumer awareness of alternative financial services in the United States 2016

Consumer awareness of alternative financial services in the United States in 2016

The data displays awareness of selected alternative financial services in the U.S. in 2016. During the survey, 12% of the respondents said they were familiar with loan comparison sites and already used them.

Providers of services to manage stock portfolios via smartphone or internet (e.g. Robinhood) 47 21 22 10
Providers of services to manage investments via smartphone or internet (e.g. Portfolio Tracker USA Today) 42 24 22 12
Internet and smartphone banks (e.g. Ally Bank) 27 29 25 19
Personal financial management tools and apps 31 24 30 15
Web-based insurance companies (e.g. Esurance) 25 35 25 15
Digital insurance management services 49 18 20 13
Loan comparison sites 32 26 31 12
Internet-only loan providers (e.g. Lending Club) 33 33 22 13
Crowdfunding: Project funding by end customers (e.g. Kickstarter) 36 30 22 12
Crowdlending/Peer?to?peer lending: Lending of money directly between individuals and between individuals and companies (e.g. Upstart) 39 29 22 10
Internet payment services (e.g. Paypal) 10 17 21 53
Mobile payment services (e.g. Apple Pay) 17 34 27 21
Virtual currencies (e.g. BitCoin) 32 37 21 11

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