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Mobile users willing to use social media connection in banking app 2016, by region

Share of mobile device users willing to have the ability to communicate with the bank via social media in future mobile banking apps in 2016, by region

The data displays the share of mobile device users who wanted the ability to communicate with the bank via social media in future mobile banking apps in 2016, by region. In Asia-Pacific, 39% of the respondents wanted this feature to be included in future banking apps.

Africa/Middle East 40
Asia-Pacific 40
Latin America 38
Europe 15
North America 14