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Italy: share of online banking account holders using Facebook to communicate 2017

Share of online banking account holders using Facebook to interact with their bank Italy in 2016 and 2017, by interaction

The data depicts the results of a survey on the share of online banking account holders using Facebook to interact with their bank in Italy in 2016 and 2017, by interaction. During the survey period, it was found that 15% of the responding online banking account holders reported that they use Facebook to receive promotional message from their bank.

Receiving promotional messages 15 15
Reading bank reviews 15 18
Requesting assistance 6 8

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