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Italy: share of account holders using YouTube to interact with their bank 2017

Share of account holders using YouTube to interact with their bank in Italy 2016 and 2017, by interaction

The data depicts the results of a survey on the share of account holders using YouTube to interact with their bank in Italy in 2016 and 2017, by interaction. According to data, in 2017 it was found that 4% of the responding online banking account holders reported that they used YouTube to receive promotional messages from their bank while in 2016 was five.

Receiving promotional messages 5 4
Reading bank reviews 4 2
Requesting assistance 2 1

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