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Italy: share of online account holders using Twitter to interact with their bank 2017

Share of online account holders using Twitter to interact with their bank in Italy in 2016 and 2017, by interaction

The data depicts the results of a survey on the share of online account holders using Twitter to communicate with their bank in Italy in 2016 and 2017. During the survey period, it was found that 3% of the responding online bank account holders reported that they used Twitter to receive promotional messages from their bank.

Receiving promotional messages 3 3
Reading bank reviews 3 2
Requesting assistance 2 2