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Italy: share of channels used for collecting bank account information in Italy 2017

Share of channels used for collecting bank account information by online account holders in Italy 2016 and 2017

The data depicts the results of a survey on the share of channels used for collecting information in order to open a new bank account in Italy in 2016 and 2017. During the survey period, it was found that 44% of respondents reported that they visited a bank branch to collect information concerning the opening of a new bank account.

Visiting a bank branch	44	44
Online	39	39
With a financial promoter	10	10
With an acquaintance employed in the bank	8	10
In another way	7	7
On the phone with a call center	5	5
I do not remember	5	5

Italy: share of channels used for collecting bank account information in Italy 2017

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