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Italy: banks not using social media 2016, by motivation

Share of banks not using social media in Italy in 2016, by motivation
Created with Highcharts 5.0.1446463838232315151515151588Difficulties in evaluating the risk of social media usageLack of skillsNo answerSocial media are considered not usefulPlanning difficultiesDifficulties in measuring the return on investmentLack of resources05101520253035404550

The data shows the results of a survey on the share of banks not using social media platforms in Italy in 2016, by motivation. During the survey period, it was found that 15% of the respondents considered social media not useful.

Difficulties in evaluating the risk of social media usage 46
Lack of skills 38
No answer 23
Social media are considered not useful 15
Planning difficulties 15
Difficulties in measuring the return on investment 15
Lack of resources 8

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