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Italy: banks not using social media 2016, by motivation

Share of banks not using social media in Italy in 2016, by motivation

The data shows the results of a survey on the share of banks not using social media platforms in Italy in 2016, by motivation. During the survey period, it was found that 15% of the respondents considered social media not useful.

Difficulties in evaluating the risk of social media usage	46
Lack of skills	38
No answer	23
Social media are considered not useful	15
Planning difficulties	15
Difficulties in measuring the return on investment	15
Lack of resources	8

Italy: banks not using social media 2016, by motivation

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