The data depicts reasons given by consumers as to why they decided to take out their main credit card, in the UK in November 2015. A total of 19% of those consumers surveyed stated that customer service was a reason for choosing their main credit card.
Suited my needs the best | 32 |
Had another financial product | 26 |
Customer service | 19 |
Like the brand | 18 |
Easy to use online system | 17 |
Shop with them | 16 |
Was easy to get it | 15 |
Company offered it | 15 |
Unsure | 12 |
None of the above | 10 |
UK call centre | 9 |
Had a credit card with them | 8 |
Someone recommended it | 5 |
Saw an advert I liked | 5 |
PCW ranked it highly | 4 |
Credit card design | 3 |
Text/ email alerts | 3 |
Only credit card accepted for | 2 |
Sports club/ charity | 1 |