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Saving money behavior in the United States 2017

Have you done or considered doing any of the following over the past six months in order to save money?

The data describes the ways of saving money in the U.S. in August 2017. The results of the survey revealed that 55% of the respondents purchased more generic brands in order to save money in the first half of 2017.

Purchasing more generic brands 55 16 19 10
Brown bagging lunch instead of purchasing it 45 13 13 29
Going to the hairdresser/barber/stylist less often 38 12 23 26
Switched to refillable water bottle instead of purchasing bottles of water 36 15 26 23
Cancelled one or more magazine subscriptions 24 9 19 48
Cancelled or cut back cable television service 34 22 27 17
Stopped purchasing coffee in the morning 24 11 24 40
Cancelled landline phone service and only using cell phone 28 16 26 30
Cut down on dry cleaning 20 8 16 57
Changed or cancelled cell phone service 20 17 45 17
Cancelled a newspaper subscription 22 9 19 50