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Reasons why U.S. parents do not regularly set aside money for kids' college 2015

Why don’t you regularly set aside money for your kids’ college education?

The data describes reasons why parents in the U.S. did not regularly set aside money for their kids' college education in the U.S. as of January 2015. It was found that 66% of the respondents admitted that they couldn't afford to set aside money for their kids' college education.

I can't afford to 66
I'm counting on scholarships to pay for college 27
We will rely on student loans 19
I plan to start saving for college later 16
It's so overwhelming that I don't know where to start 12
It is more important to save for other things 9
Other family members will pay for college 5
My parents didn't save for me, so I'm not going to save for my kids 5
My kids are not going to go to college 4
I already have enough saved to pay for college 4