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Most valuable European insurance brands in 2015

Most valuable insurance brands domiciled in selected European countries in 2015 (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data depicts a ranking of the most valuable insurance brands domiciled in Europe as of June 2015. German insurance company Allianz was ranked on the highest position with a brand value reaching 21 billion USD. Second in the ranking was Axa domiciled in France, with 19.5 billion USD in brand value.

Allianz (Germany) 20937
Axa (France) 19529
Generali Group (Italy) 13002
Prudential (UK) 7877
Zurich (Switzerland) 7554
Swiss Re (Switzerland) 6360
Aviva (UK) 6194
Munich Re (Germany) 5866
ING (Netherlands) 4539
CNP Assurances (France) 4480
Ergo (Germany) 4428
Aegon (Netherlands) 4171
Ace (Switzerland) 3194
Mapfre (Spain) 3150
Scottish Widows (UK) 2665
Hannover Re (Germany) 2500
RSA (UK) 2303
BUPA (UK) 2269
Swiss Life (Switzerland) 2053
Jackson National Life
Insurance Company (UK)
2035
Aon (UK) 1936