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Ad spend of selected insurance brands in the United States in 2017

Advertising spending of selected insurance brands in the United States in 2017 (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data illustrates the advertising spending of selected insurance companies in the U.S. in 2017. In the measured period, Progressive spent 622 million USD on measured media advertising in the U.S.

Geico (Berkshire Hathaway) 1396
Progressive (Progressive Corp.) 622
State Farm (State Farm Mutual Auto Insurance Co.) 521
Liberty Mutual (Liberty Mutual Insurance Group) 270
Allstate (Allstate Corp.) 256
Nationwide (Nationwide Mutual Insurance Co.) 181
USAA (United Servces Automobile Assocation) 169
UnitedHealthcare (UnitedHealth Group) 167
The General (American Family Mutual Insurance Co.) 136
Farmers Insurance (Zurich Financial Services Group) 128