Healthcare professionals about their organization's focus 2016 vs. 2021

The data are based on a survey conducted in 2016. It describes the opinions of North American and European healthcare professionals about their organization's focus in 2016 and 2021. Some 30% of respondents stated that their organization is equally focused on mass-market and personalized approaches, as of 2016. However, 54% expected that this will be the focus in five years time.