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Major advantages of personalized medicine according to pharma companies 2015

Major advantages of personalized medicines according to pharmaceutical companies worldwide as of 2015

The data are based on a survey conducted during the 2nd quarter of 2015. It describes major advantages of developing personalized medicines according to pharmaceutical companies in Asia, Europe, and in the U.S. Some 26% of respondents stated that the likelihood of a higher drug price tag would be a major advantage of personalized medicines.

Higher drug price tag likely 26
Better efficacy rate per patient, lesser likelihood of non-responders 25
Better cost/bene fit argument at payer level 24
More targeted treatment raises potential for disease modification 16
Smaller clinical trials 9