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U.S. shoppers' self-assessment of diet 2016, by generation

Self-assessment of health of diet among U.S. shoppers in 2016, by generation

The data illustrates the results of a survey conducted by the Food Marketing Institute in 2016. U.S. consumers were asked how they would rate the healthfulness of their own diet. The findings present that 79% of Millennial shoppers believe that their diets could be healthier.

Millennials (18-36 years)	21	79
Gen X (37-50 years)	24	76
Boomers (51-69 years)	33	67
Matures (70 years and older)	26	74

U.S. shoppers' self-assessment of diet 2016, by generation

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