Reasons U.S. consumers want to include plant-based foods in their diet 2017

Leading reasons consumers in the United States want to include more plants-based foods in their diet as of April 2017

The data displays the reasons why consumers want to include more plant-based foods in their diet in the U.S. as of April 2017. During the survey, 83% of respondents reported wanting to add more plant-based foods to their diets in order to improve their health.

Improve health and nutrition 83
Weight management 62
Want to eat cleaner 51
Due to health concerns or diagnosis 24
Save money 17
Environmental concerns 14