The data displays the forms of toothpaste used most often in the U.S. from 2013 to 2017. According to the data, 65.84 million Americans used gel toothpaste in 2017.
Paste | 194.92 | 196.99 | 202.07 | 206.66 | 210.93 |
Gel | 71.63 | 69.64 | 68.92 | 66.38 | 65.84 |
Paste/gel combination | 37.98 | 38.14 | 39.78 | 37.3 | 36.5 |