U.S. consumers who prefer to buy natural/organic oral care products 2017

Share of consumers who prefer to purchase natural or organic oral care products as of May 2017

The data displays the share of consumers in the U.S. who prefer to purchase natural or organic oral care products as of May 2017. During the survey, 38% of responding U.S. consumers reported that they prefer to purchase toothpaste that is natural or organic.

Toothpaste 38
Oral care products 34
Nove of the above 52