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Number of online shoppers in China 2017

Number of online shoppers in China from 2006 to 2017 (in millions)

The data displays the number of online shoppers in China from 2006 to 2017. In 2017, about 533 million people in China had purchased goods online.

E-commerce in China – additional information The past decade has seen rapid growth in the demand for online shopping opportunities in China. The number of online shoppers in China has been increasing exponentially from below 34 million in 2006 to over 361 million users in 2014, enabling this enormous spurt of China’s e-commerce sector. As of 2013, digital buyer penetration rate in China has edged close to 50 percent, far exceeding the worldwide average online shopping penetration of 41.

2006 33.57
2007 46.41
2008 74
2009 108
2010 160.51
2011 193.95
2012 242.02
2013 301.89
2014 361.42
2015 413.25
2016 466.7
2017 533.32