International » China » E-Commerce in China | China: online shopping leading product segments 2015

Online shopping in China: leading product segments 2015

Popular product categories among online shoppers in China in 2015

The data displays most popular product segments among online shoppers in China. As of December 2015, approx. 16% of online shoppers in China stated that they bought cosmetics and other beauty products online.

Articles of daily use 47.3
Apparel and footwear 46.5
Computer and digital communication products/accessories 41.3
Food and health care products 37.5
Household electronics 32.7
Virtual accounts such as gaming cards and prepaid cards 32.5
Food services 26.5
Movie theater and stage show ticket services 23.2
Books and audiovisual products 21.2
Culture and sporting goods 20.6
Airplane ticket and hotel reservations 17.9
Handbags and suitcases 17.2
Cosmetics and beauty products 16.2
Maternal and baby care products 13.1
Jewelry and accessories 4.7

StatInvestor

Privacy Policy
Feedback

© 2024 StatInvestor All Rights Reserved.