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Reasons to support corporations among LGBTs in China as of August 2014, by gender

When corporations reach out to the LGBT community, which of the following approaches have the biggest impact on influencing your purchasing decision?

The data displays the leading factors to influence the LGBT community in China in their purchase decision as of August 2014, by gender. During the survey, 43% of gay/bisexual male respondents stated that a corporation's employment policies regarding LGBT would influence their purchase decision.

Support LGBT political causes, related policies and laws	49	59
Employment policies	43	46
LGBT-inclusive main stream media ads	34	32
Sponsorship of LGBT events	33	31
LGBT-dedicated website	30	31
Support LGBT organizations or charities	29	32
Prominently featured in LGBT-related media coverage	9	10
Feature LGBT spokespersons	8	8
Advertising in LGBT online publications	6	5
Advertising on LGBT websites	6	4

Reasons to support corporations among LGBTs in China as of August 2014, by gender

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