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Interaction with advertising among LGBT in China as of August 2014, by gender

The data displays interaction with advertising among the LGBT community in the seven days leading up to the survey date in China as of August 2014, by gender. During the survey, 18% of gay/bisexual male respondents stated that they had clicked on a mobile advertisement in the week leading up to the survey.

Scanned a QR tag with the smartphone	45	41
Purchased a deal from group buying websites	39	43
Referred to others' purchase experience on social media	31	34
Followed a business on Wechat	28	28
Followed a business on Weibo	24	33
"Checked-in" at a business to get discounts	20	15
Clicked on a mobile ad	18	18
Clicked on a website banner ad	18	20
Clicked on a Weibo ad	17	20
Tuned into a television show after seeing related tweets	16	15
Forwarded an advertisement to a friend	16	16
Used social media to voice a positive experience with a brand/product	15	13
Shared a commercial ad on social media	10	10
Used social media to voice a negative experience with a brand/product	9	6

Interaction with advertising among LGBT in China as of August 2014, by gender

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