The data displays the average daily usage of social media channels in selected countries. As of the fourth quarter of 2015, social media users in the Philippines were ranked first as their social network usage amounted to 3.7 hours per day. Users in the U.S. accessed social media for approx. 1.7 hours per day.
As of 2016, approx. 2.34 billion users were accessing social networks at least once per month, positioning social networking as one of the most popular online activities worldwide. As of April 2017, social network Facebook was ranked first worldwide in terms of active users with more than 1.
