India: social network penetration Q3 2017

The data describes the social network penetration in India. As of the third quarter of 2017, the most popular social network were YouTube and Facebook with an 30% penetration rate each. WhatsApp was ranked third with 28% reach. India ranks second among countries with the most Facebook users, accounting for 11% of global Facebook audiences in April 2017. January 2017 data puts the active social networking penetration in India at only 14% of the population - one of the lowest rates worldwide.