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Share of mobile-only population in leading digital markets 2017

Share of mobile-only digital population in selected countries as of May 2017

The data describes the share of mobile-only digital audiences in selected countries as of May 2017. During the observed period, it was found that 29% of digital users in India were mobile-only. India was ranked first with a mobile-only audience reach of 70%.

India 70
Indonesia 67
Mexico 37
Spain 32
Brazil 29
Italy 26
Malaysia 22
China 22
Argentina 15
United States 12
Canada 8
United Kingdom 8
France 6
Germany 4