The data presents the digital buyer penetration in Indonesia from 2016 to 2022. In 2016, 9.5% of the population in Indonesia were active online buyers. In 2021, this share is set to increase to 15.2%.
2016 | 9.5 |
2017 | 10.6 |
2018 | 11.8 |
2019 | 13.1 |
2020 | 14.3 |
2021 | 15.2 |
2022 | 15.7 |