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Indonesia: digital buyer penetration 2016-2022

Digital buyer penetration in Indonesia from 2016 to 2022

The data presents the digital buyer penetration in Indonesia from 2016 to 2022. In 2016, 9.5% of the population in Indonesia were active online buyers. In 2021, this share is set to increase to 15.2%.

2016 9.5
2017 10.6
2018 11.8
2019 13.1
2020 14.3
2021 15.2
2022 15.7