The data describes the social network penetration in Saudi Arabia. As of third quarter 2017, the most popular social network was mobile messenger WhatsApp with a 71% penetration rate. During the same period, 75% of the total population were active social media users.
As of January 2017, approx. half the world population has access to the internet, while the number of worldwide social media users is expected to exceed 2 billion in 2016. Although North America is the leading region in terms of internet penetration, the Middle East is also increasingly connected, with an internet penetration above the world average – 60% of the total population.
