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Share of time spent viewing ad-supported content in the United States 2002-2017

Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017

The data describes the share of time spent viewing ad-supported vs. non-ad supported content in the U.S. from 2002 to 2017. According to the findings, in 2002 around 89% of content viewing time was ad-supported. In 2017 this rate dropped slightly to 86%.

2002 89 11
2007 85 15
2012 84 16
2017 86 14

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