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Influence of advertising perception on ad blocking usage in the United States 2018

Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018
Created with Highcharts 5.0.1434344747Positive towards ads and use ad blockerNegative towards ads and use ad blocker01020304050

The data describes the influence of advertising perception on ad blocking usage in the U.S. as of the second quarter of 2018. According to the findings, 47% of respondents who had a negative attitude towards ads had also used an adblocker.

Positive towards ads and use ad blocker 34
Negative towards ads and use ad blocker 47

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