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Influence of advertising perception on ad blocking usage in the United States 2018

Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018

The data describes the influence of advertising perception on ad blocking usage in the U.S. as of the second quarter of 2018. According to the findings, 47% of respondents who had a negative attitude towards ads had also used an adblocker.

Positive towards ads and use ad blocker	34
Negative towards ads and use ad blocker	47

Influence of advertising perception on ad blocking usage in the United States 2018

StatInvestor