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Display ad market value vs. ad blocking losses worldwide 2016-2017

Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (Figures expressed in billions of U.S. dollars, unless otherwise specified)

The data displays a comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017. According to the estimates, display ad market in 2017 was worth approx. 100 billion USD. At the same time, 42 billion USD out of this amount was believed to be lost due to ad blocking.

2016	84	28
2017	100	42

Display ad market value vs. ad blocking losses worldwide 2016-2017

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