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Display ad market value vs. ad blocking losses in the United States 2016-2017

Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017 (Figures expressed in billions of U.S. dollars, unless otherwise specified)

The data displays a comparison of display advertising market value and ad blocking losses in the U.S. in 2016 and 2017. According to the estimates, U.S. display ad market in 2017 was worth approx. 45 billion USD. At the same time, nearly 16 billion USD out of this amount was believed to be lost due to ad blocking.

2016	38.14	11.05
2017	44.97	15.87

Display ad market value vs. ad blocking losses in the United States 2016-2017

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