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Ad blocker users worldwide 2016, by age

Share of ad blocker users worldwide in September 2016, by age
Created with Highcharts 5.0.1420202020181817171414181816-24 years25-34 years35-44 years45-54 years55-65 yearsTotal0510152025

The data shows the share of internet users using ad blocking worldwide in September 2016, broken down by age group. It was found that 20% of 16 to 24 year olds used ad blockers. In December 2016, there were 380 million mobile and 236 million desktop adblock users worldwide. Adblocking has the highest penetration rate in Western Europe.

16-24 years 20
25-34 years 20
35-44 years 18
45-54 years 17
55-65 years 14
Total 18

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