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Ad blocking penetration in the United States 2014-2018

Ad blocking user penetration rate in the United States from 2014 to 2018

The data describes data on ad blocking user penetration rate in the U.S. from 2014 to 2018. It was found that 24.4% of U.S. internet users blocked ads on their connected devices in 2016. This figure is projected to grow to 30.1% in 2018.

2014	15.7
2015	20.6
2016	24.2
2017	27.5
2018	30.1

Ad blocking penetration in the United States 2014-2018

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