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Adblocking penetration rate in the United States Q2 2018, by age group

Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by age group

The data displays data on the share of internet users who used an adblocker in the U.S. as of the second quarter of 2018, broken down by age group. It was found that 46% of respondents aged 15 to 25 used adblocking plug-ins in the measured period.

15-25 46 49 5
26-35 37 56 7
36-45 34 60 6
46-55 40 55 6
56+ 39 55 6