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Leading ad avoidance measures used by U.S. adults in 2017

Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017

The data displays information on the leading ad blocking and ad avoidance behaviors among adults in the U.S. as of September 2017. According to the survey, 21% of respondents used an ad blocking software in their computers, while 36% said they skipped ads or changed channels in order to avoid advertising on TV.

Radio: change channel always/almost always	42.5
PVR/Smart TV: own and ad skip	41.5
TV: ad skip change channel always/almost always	36
Computer: adblock	32
Music streaming: ad free main reason	29
Smartphone: adblock	21
SVOD: ad free main reason	8.5

Leading ad avoidance measures used by U.S. adults in 2017

StatInvestor