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Types of ads blocked by smartphone adblockers in the United States 2017

Types of advertising blocked according to smartphone adblock users in the United States as of May 2017
Created with Highcharts 5.0.1463633535343433331414Pop-up advertisingSponsored articlesBanner advertisingVideo advertisingOther sources of advertising0510152025303540455055606570

The data describes the types of advertisements that were blocked according to smartphone adblock users in the U.S. as of May 2017. During the survey period, 63% of respondents reported that they had their adblock prevent pop-up advertising on their smartphone.

Pop-up advertising 63
Sponsored articles 35
Banner advertising 34
Video advertising 33
Other sources of advertising 14

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