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Types of ads blocked by smartphone adblockers in the United States 2017

Types of advertising blocked according to smartphone adblock users in the United States as of May 2017

The data describes the types of advertisements that were blocked according to smartphone adblock users in the U.S. as of May 2017. During the survey period, 63% of respondents reported that they had their adblock prevent pop-up advertising on their smartphone.

Pop-up advertising	63
Sponsored articles	35
Banner advertising	34
Video advertising	33
Other sources of advertising	14

Types of ads blocked by smartphone adblockers in the United States 2017

StatInvestor