The data describes the types of advertisements that were blocked according to tablet adblock users in the U.S. as of May 2017. During the survey period, 64% of respondents reported that they had their adblock prevent pop-up advertising on their tablets.
Pop-up advertising | 64 |
Video advertising | 41 |
Banner advertising | 41 |
Sponsored articles | 32 |
Other sources of advertising | 18 |