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Types of ads blocked by tablet adblockers in the United States 2017

Types of advertising blocked according to tablet adblock users in the United States as of May 2017

The data describes the types of advertisements that were blocked according to tablet adblock users in the U.S. as of May 2017. During the survey period, 64% of respondents reported that they had their adblock prevent pop-up advertising on their tablets.

Pop-up advertising 64
Video advertising 41
Banner advertising 41
Sponsored articles 32
Other sources of advertising 18