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U.S. consumer opinion about advertising 2017

Consumer attitude towards advertising in the United States as of May 2017

The data describes the U.S. consumer opinion on advertising as of May 2017. During the survey period, 59% of respondents expressed that there was constantly more and more advertising everywhere, while 17% expressed that they were willing to pay (more) to avoid seeing/hearing more advertising.

There is constantly more and more advertising everywhere	59
Advertising is getting better and better (e.g. funnier, more interesting)	31
Advertising annoys me a lot	35
I am willing to pay (more) to avoid seeing/hearing advertising	17
I avoid certain media when there is too much advertising shown/played there	40
None of these	10

U.S. consumer opinion about advertising 2017

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