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U.S. consumer opinion about advertising 2017

Consumer attitude towards advertising in the United States as of May 2017
Created with Highcharts 5.0.14595931313535171740401010There is constantly more and more advertising everywhereAdvertising is getting better and better (e.g. funnier, more interesting)Advertising annoys me a lotI am willing to pay (more) to avoid seeing/hearing advertisingI avoid certain media when there is too much advertising shown/playedthereI avoid certain media when there is too much advertising shown/played thereNone of these05101520253035404550556065

The data describes the U.S. consumer opinion on advertising as of May 2017. During the survey period, 59% of respondents expressed that there was constantly more and more advertising everywhere, while 17% expressed that they were willing to pay (more) to avoid seeing/hearing more advertising.

There is constantly more and more advertising everywhere 59
Advertising is getting better and better (e.g. funnier, more interesting) 31
Advertising annoys me a lot 35
I am willing to pay (more) to avoid seeing/hearing advertising 17
I avoid certain media when there is too much advertising shown/played there 40
None of these 10

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