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Digital video ad views in the United States 2016-2018, by content length

Distribution of digital video ad views in the United States from 1st quarter 2016 to 1st quarter 2018, by content length

The data describes the distribution of digital video ad views in the U.S. from first quarter 2016 to the first quarter of 2018, by content length. In the first quarter of 2018, 53% of the viewed digital video ads were placed in full-episode content - longer than five minutes.

Q1 2016 21 16 63
Q2 2016 22 17 61
Q3 2016 24 22 54
Q4 2016 32 19 49
Q1 2017 16 24 60
Q2 2017 18 21 61
Q3 2017 20 23 57
Q4 2017 16 31 53
Q1 2018 12 35 53

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