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Consumer attitudes towards selected advertising types in the United States 2017

Consumer favorability towards selected types of ads in the United States as of September 2017

The data displays the consumer favorability towards selected types of ads in the U.S. as of September 2017. The survey results show that 55% of respondents found print advertising favorable, while 28% though the opposite. Online pop-up ads were unfavorable to 72% of survey respondents.

Print ads	55	28	17
Billboards	55	29	16
TV ads	49	42	9
Radio ads	46	40	14
Side-bar ads	32	53	15
Native ads	30	43	27
Pre-roll video ads	27	55	18
Onlne pop-up ads	17	72	11

Consumer attitudes towards selected advertising types in the United States 2017

StatInvestor