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Desktop display ad viewability rates worldwide in Q2 2017, by country

Desktop display advertising viewability rates in selected countries worldwide in 2nd quarter 2017

The ranking presents the desktop display advertising viewability rates in selected countries worldwide in the second quarter of 2017. It was found that desktop digital ads had the highest viewability in North America, with the U.S. and Canada's rates reaching 56% and Mexico's rates were not far behind, with 55%.

United States	56
Canada	56
Mexico	55
Italy	54
Spain	54
Brazil	52
Germany	51
France	51
Australia	50
United Kingdom	49

Desktop display ad viewability rates worldwide in Q2 2017, by country

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